Account scoring built on territory data, install base, and competitive density — not LinkedIn fluff. Sequences open with what their address is worth, their utility rate, their pole density. Buyers reply because the email knew something.
Operational scoring. Multi-channel sequences. Closed-loop attribution from touch to revenue.
Buyers don't read generic outreach. They read outreach that knows something they didn't know about themselves — their utility rate, their pole density, their fleet's residual value.
Six capabilities that make this module work end-to-end. Pick any one as your starting point — they compound.
Accounts scored against your install base, territory data, and ICP — not just firmographics. The model knows what 'fit' means in your business.
Pole density, fleet age, panel count, utility rate, sub-meter count. The pitch opens with the data point only the buyer thought they knew.
Email, LinkedIn, direct mail, SDR call, paid ad — orchestrated from one playbook. Buyer engagement on any channel pivots the next step on every other.
Web visits, hiring signals, RFP filings, install activity — fused into one heat score. The accounts in-market this week, ranked.
Each touch is generated against the account's signal — not a template. The CFO at Account A and the VP Ops at Account B get different opens, different ROI math, different proof.
Every meeting, every opportunity, every closed deal attributed to the signal, the channel, and the touch that produced it. Marketing and SDR ops aligned on the same numbers.
From TAM to first reply, each step instrumented. Underperforming opens get retired automatically. Breakthrough lines propagate across the cohort.
Every firm in your TAM scored against operational ICP — territory, install base, competitive presence, intent.
~84msPer-account: signal, opening line, case study, channel. Drafted from the data, never a template.
~210msEmail, LI, mail, ad, SDR — orchestrated. Engagement on any channel pivots every other.
~12msReplies, meetings, deals attributed. Underperformers retired. Breakthroughs propagated.
~6msOutbound runs against targeting policy you write — segment definitions, signal weights, sequence rules, escalation. No black-box ICP.
Policy is layered: TAM filter, fit score, intent overlay, channel routing. Every email sent shows the rule and the signal that fired it.
# Outbound · ICP & Sequence Policy when account.utility_rate > $0.16/kWh and account.sites > 100: fit += 28 signal → "high_utility_cost" when account.rfp.filed < 30d: intent += 42 channel → sdr_call when account.hire_spike.region = account.deploy.region: intent += 18 open_with → hire_signal when fit + intent > 120: route → ae + book_meeting # Last edited: M. Okafor · 6d ago
Read account, write activity, sync engagement back.
Native sender, Sales Nav, print-and-ship API, programmatic.
Third-party intent fused with first-party install signal.
Every meeting, every opp, every dollar — traced to the signal.
We score 12,000 of your TAM, draft sequences against signal, and ship a hundred opens — with attribution back. Same week, no commitment.