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Market Intelligence · M.13

Yesterday's intel deck, retired.

Competitor pricing, hiring, RFPs, AHJ approvals — 240+ surfaces, refreshed daily. Briefings written from the data, not the deck. Surfaced inside the workflows where decisions actually get made.

GET /v1/competitive/scan 200 OK · 84ms
Last 24h · 240 firms · 12 surfaces
47 classified signals
Pricing
12
Hiring
18
RFP
7
price.move · Operator C
enterprise tier · −8%
CRITICAL
hire.spike · Operator D · TX
+30% install crews · 90d
WATCH
rfp.lost · DP-02
winner pattern logged
LEARNED
Live · the demand forecast external feeds → demand curve · forecast updates live · 30d horizon
EXTERNAL SIGNAL +0% +12% +18% FORECAST · NEXT 30D · +18% DEMAND
▸ Vault deposit
What this guardrail produces
▸ 12 mo in vault → first tier unlocked
▸ Evidence
Macro alignment · concentration risk · demand-curve fit
▸ Tier unlocked
Tier 2 · infra debtTier 4 · rated paper
Guardrail rule: every external feed snapshot retained with provenance — see /the-vault for the full underwriting fabric.
What it looks like

Watch. Compare. Attribute.

Live signal feed. Pricing intel against the market. Win/loss patterns aggregated into strategy.

§ 01 · Signal feed

240 firms · 12 surfaces

Last 24h · 47 classified signals
Operator C · price −8%CRIT
Operator D · TX hire +30%WATCH
DP-01 · AHJ PhoenixNOTE
Operator A · RFP awardedLEARN
§ 02 · Pricing benchmark

Live competitive surface

Enterprise tier · 50+ sites
You
$1,180
Operator C
$1,080
Operator D
$1,310
Market avg
$1,200
§ 03 · Win/loss patterns

Last 90 days · ENT

Patterns drive strategy
WON · 24
Margin floor visible · 12
Deal Room engaged · 9
SLA + e-sign · 7
LOST · 8
Comp undercut tier 2 · 4
Missing FedRAMP · 2
Slower implementation · 1
The problem

Your last competitive deck was written six months ago.

Competitive intelligence in most companies is a slide. Updated when someone has time. Read by no one. Market Intelligence runs continuously and surfaces inside the workflows where decisions actually get made.

Without Market Intelligence

Today's status quo

  • Competitor research is a quarterly slide deck — out-of-date by Q+1 day 1
  • Win/loss reasons are tribal — nobody knows what's killing deals at scale
  • RFP-by-RFP — every team rebuilds the win narrative from scratch
  • Macro shifts (a competitor's pricing change, a new entrant) noticed late or never
With Market Intelligence

What changes

  • Continuous monitoring — pricing, hiring, RFPs, partnerships, AHJ approvals
  • Win/loss attributed to specific patterns — segment, competitor, deal size, motion
  • RFP playbooks update automatically as the competitive set shifts
  • Macro shifts surfaced in days, with the suggested response already drafted
Capabilities

What's inside.

Six capabilities that make this module work end-to-end. Pick any one as your starting point — they compound.

01

Continuous monitoring

240+ competitor surfaces watched daily — pricing pages, hiring boards, AHJ approvals, RFP filings, conference appearances, partnership PRs.

Watch · Continuous
02

Win/loss attribution

Every closed deal — won or lost — graded by pattern: competitor faced, decision driver, missing capability, price gap. Aggregated, the patterns become strategy.

Win/Loss · Pattern
03

Pricing intel

Public list pricing, leaked enterprise pricing, RFP-disclosed pricing — assembled into a competitive pricing surface that updates as it changes.

Pricing · Public · RFP
04

Hiring + capacity signal

Competitor hiring patterns reveal where they're investing. A 30% spike in install crew hires in Texas tells you everything about the next quarter.

Hiring · Signal · Geo
05

RFP playbooks

Per RFP type, per AHJ, per customer segment — playbooks that pre-populate with what won (and lost) the last 12 months of similar deals.

RFP · Playbook · Win
06

Briefings + Slack digest

Quarterly briefings written from the signal, not from a deck template. Daily Slack digest for the moves that matter most this week.

Brief · Digest · Slack
The autonomous loop

Four steps. Sub-24h latency.

Surfaces crawled, signals classified, workflows informed, outcomes looped back. Competitor moves don't sit in a deck — they show up where the deal is being worked.

§ 01 · Crawl

Surfaces watched

240+ competitor surfaces — pricing pages, RFP databases, AHJ approvals, hiring boards, news feeds.

~hourly
§ 02 · Classify

ML pipeline

Every change tagged: pricing move, capacity expansion, partnership, leadership change, product launch.

~84ms
§ 03 · Surface

Workflows informed

RFP teams get playbook updates. Sales gets briefs in the deal room. Strategy gets the briefing — written, not slide-built.

~14ms
§ 04 · Learn

Outcomes loop back

Win/loss data feeds the model. Patterns that predicted outcomes weighted up; noise weighted down.

~8ms
Signal policy

Signals you classify. Briefings you can read.

Every signal classified against rules you write in plain language. Pricing moves of >5% trigger one workflow; hiring spikes in your geos trigger another. No black-box NLP.

Policy is layered: surface filters, classification rules, workflow routing. The strategy team sees what shifted, why it matters, and what to do.

policy · market-intel.alm
# Market Intelligence · Signal Policy
when price.delta > 5% in tier:
  classify  "price_move"
  notify rev_ops + deal_desk
  update rfp_playbook(seg)

when hire.spike.region > 25%
  and region in our.deploy_geos:
  classify  "capacity_expansion"
  surface in cs_brief

when rfp.lost and winner_known:
  log pattern(comp, seg, gap)
  feed win_loss_model

when partnership.pr.detected:
  classify  "channel_move"
  draft strategy_brief

# Last edited: D. Yates · 11d ago
Where it lives

Intel surfaces inside the systems your team already opens.

Sources

Public + 3P

Pricing pages, RFP databases, AHJ approvals, hiring boards, news.

Workflow

Slack / Teams

Daily digest of moves that matter. In-channel, in context.

Sales

Deal Room

Per-deal competitive brief lives where the rep is working the deal.

Strategy

QBR + Notion

Quarterly briefings written from data, exported to your stack.

Real outcomes

"We saw the competitor's price drop on a Tuesday. Our reps had a counter by Wednesday standup."

VP RevOps · Confidential design partner · pallet manufacturing
+18%Win-rate uplift in head-to-heads
DailyCompetitive signal refresh
240Firms tracked
Operator A · case study 240 competitor firms · 12 surface types
See it on your data

Run MI on your top 50 competitors.

We profile your top competitors, surface what's shifted in the last quarter, and walk you through the moves you'd have caught — same week, no commitment.