Home· Expand· Deal Room
Deal Room · M.09

Quote, ROI, e-sign — one URL.

A branded deal room generates the moment a quote ships. Every page view, every forward, every CFO scroll — tracked back to the rep. The PDF in a Gmail thread is dead.

GET /v1/rooms/active 200 OK · 24ms
Operator G · Q3 expansion · 14 SKUs
47% CFO engagement
Viewers
12
Avg time
4:32
Forwards
3
page.proposal · viewed
CFO · 6 min
READ
page.tco · stuck
CFO · 4 days
FOLLOW
signer.cto · added
via legal team
QUEUED
Live · the pipeline deals advance through stages · win prob updates · 24s loop
PROSPECT QUALIFIED PROPOSAL WON ACME · $42Kdisc · 14% GRID-9 · $88Kdisc · 22% PARC · $116Kdisc · 12% SOLAREX · $244Kprop · 38% NORDIK · $92Kprop · 42% JWG · $187Kval · 64% HVAC-Q · $312Kval · 71% ROADWORX · $440Kwon · 100% ▸ NEW DEAL · $94K
▸ Vault deposit
What this guardrail produces
▸ 6 mo in vault → first tier unlocked
▸ Evidence
Conversion rates · forward booked revenue · stage velocity · cohort retention
▸ Tier unlocked
Tier 1 · banks
Guardrail rule: every stage transition logged with timestamp + cause — see /the-vault for the full underwriting fabric.
What it looks like

Engagement. Stakeholders. Sign.

Page-level heatmap. Stakeholder views. Inline e-sign envelope. Every CFO scroll captured.

§ 01 · Engagement heatmap

Per page · per stakeholder

DR-0312 · CFO · 4 visits · 6:22
Pricing
TCO
Specs
Security
§ 02 · Stakeholder graph

Each one, their view

5 stakeholders · roles assigned
K. Vasquez · CFOVIEWED
M. Patel · IT LeadHOT
T. Chen · ProcurementREVIEW
Legal teamNEW
§ 03 · Inline e-sign

Locked to live pricing

QT-0892 · 4 of 5 signed
The problem

The proposal arrives as a PDF in a Gmail thread.

Then it's invisible. Did the buyer open it? Did they share it with their CFO? Did the CFO get stuck on slide 11? You don't know — so you can't help.

Without Deal Room

Today's status quo

  • Proposal lives as a PDF, lost in the buyer's inbox the moment a meeting moves
  • No visibility into who's reading, sharing, or stuck on the deal
  • Pricing, ROI, technical, legal — all separate documents, all out of sync
  • Renegotiation requires re-sending five attachments and praying for version control
With Deal Room

What changes

  • Single branded URL — proposal, ROI, technical, e-sign — always current
  • Every page view, scroll depth, and forward tracked back to the deal record
  • When pricing changes, the room updates — the buyer always sees the right version
  • Procurement, security, and legal all in the same room — same source of truth
Capabilities

What's inside.

Six capabilities that make this module work end-to-end. Pick any one as your starting point — they compound.

01

Branded rooms

Each room generates with the customer's logo, your colors, and a custom URL. Looks like a portal you built for them — not a marketing template.

White-label · Branding
02

Live proposal

Pricing flows from Quoting Engine. Margin updates in real time as the deal evolves. The buyer always sees the current price, scope, ROI.

Live · Proposal · ROI
03

Engagement analytics

Page-level heatmaps. Who's stuck on what. Who's forwarding to whom. Reps see the buyer's read-state before the next call.

Heatmap · Forward · Read
04

Embedded ROI

ROI calculator embedded in the room — buyer drags the sliders for their volume, their wage, their utility rate. Their case lives in their room.

ROI · Calculator · TCO
05

Multi-stakeholder access

Buyer's CFO, IT, security, legal — each with their own access and the right docs. Comments and questions thread per stakeholder.

Stakeholder · Threads
06

e-Signature inline

When the deal is ready, the e-sign envelope is right there. No separate DocuSign link, no version-control panic. Sign and the deal moves to closed-won.

e-Sign · Close · CRM
The autonomous loop

Four steps. Sub-second open.

When a quote ships, the room generates and instruments itself. Every CFO scroll, every legal forward, every procurement question — captured the moment it happens.

§ 01 · Generate

Room provisions

Branded URL, customer logo, deal context — generated from the CRM record. Pricing pulls live from Quoting Engine.

~120ms
§ 02 · Send

Buyer access

Single link. SSO optional. Each stakeholder gets a view scoped to their role — CFO sees TCO, IT sees specs, legal sees redlines.

~24ms
§ 03 · Track

Engagement flows

Page-level heatmap. Time on TCO. Forwards to the CFO's CFO. Each event timestamped, attributed, and pushed to the rep.

~8ms
§ 04 · Close

Sign in-room

e-Sign envelope inline. Buyer signs. Room locks. Customer Health takes over the moment the ink dries.

~32ms
Engagement policy

Read-state alerts you can read.

Deal Room runs against alerting policy you write in plain language. Every signal — a forward, a stuck CFO, a never-opened section — fires the right action with the right owner.

Policy is layered: stakeholder-specific triggers, time-based thresholds, escalation routing. The rep only sees what matters; the model handles the rest.

policy · deal-room.alm
# Deal Room · Engagement Policy
when stakeholder.role = "cfo" and page.tco.time_on > 2min:
  signal  rep.dashboard
  tag  "cfo_engaged"

when page.tco.stuck > 3d:
  notify rep + draft_followup
  route  account_owner

when stakeholder.legal.added:
  prefetch redline_history
  signal  ae + deal_desk

when proposal.forward.detected:
  log forwarder, recipient
  expand stakeholder_map

# Last edited: M. Okafor · 12d ago
Where it lives

Rooms sit inside the systems your buyer already trusts.

Source

CRM

Salesforce, HubSpot, Microsoft Dynamics — read deal, write engagement.

Truth

Quoting Engine

Live pricing flows directly into the room — never stale.

Signature

e-Sign

DocuSign, Adobe Sign, Dropbox Sign — inline, with full audit trail.

Comms

Slack / Teams

Buyer engagement events surface in-channel, in real time.

Real outcomes

"Our close rate jumped 18% the quarter we shipped the deal rooms. Buyers self-serve the underwriting — we just answer questions."

VP Sales · Confidential design partner · pallet manufacturing
+18%Close rate
+40%Deal velocity
7dMedian time-to-close (was 31d)
Confidential design partner · case study Pallet manufacturing · Quebec · 400+ customer addresses
See it on your data

Run Deal Room on a real quarter.

We bring the room to one slice of your business — branded, instrumented, on your live deals — and show you the engagement you've been missing. Same week, no commitment.