Design Partner · Quebec · Pallet Manufacturing

+12.4 margin points
in 30 days.

JWG Palettes, a Quebec pallet manufacturer, went from ~11% blended margin on guessed quotes to 23.4% on every job underwritten by the Pulse — in a single month. 47 deployments. Zero coordinator overhead. Zero additional headcount.

IndustryPallet Manufacturing
RegionQuebec · Canada
Partner sinceMarch 2026
Modules liveQuoting · Margin Protect · Location Intel · Deal Room
Outcome measured30 days
+12.4pt
Margin Lift
11.0% → 23.4%
47
Jobs Pulse-Governed
30 days · zero overhead
0
Coordinators Added
scheduler bottleneck removed
30%+
Quotes previously Guessed
now underwritten

Guessing on 30%+ of quotes.

JWG had the operator's disease: they knew revenue, but they didn't know margin — until after the job was done. Every bid went out based on instinct plus a cost spreadsheet that was 3-12 months stale. Quotes competitive enough to win, expensive enough to hope for margin — the bet was blind.

The team already tried the obvious: a better spreadsheet, periodic supplier cost updates, monthly P&L reviews. None of it moved the margin number. The scheduler had become the operating system of the company — tribal knowledge, whiteboard sequencing, manual routing. Growth was capped not by demand but by how many deployments one person could coordinate.

"We were guessing on at least 30% of quotes. We'd only realize the mistake after the job closed — sometimes months later when we reconciled at month-end. By then it was too late to reprice, too late to walk away." — JWG Palettes operations lead, before Allometry

What was actually broken

Before

Guess → commit → discover

  • Margin discovered at month-end reconciliation
  • Cost data stale by 3-12 months
  • Scheduler = operating system of the company
  • Growth capped by one human's coordination capacity
  • Quotes won on price, lost on margin, nobody knew which
  • No portfolio view — bad accounts funded good ones indefinitely
After

Underwrite → commit → execute

  • Every quote scored against cost floor at quote-time
  • Supplier cost data refreshed live via Cost Engine
  • Address-level margin visibility across all locations
  • Sub-threshold deals auto-routed for approval
  • Coordinator role retired; sequencing automated by Pulse
  • Bad deals flagged before resources committed

Four modules. Two weeks. Live in production.

No rip-and-replace. No IT project. The Allometry team sat alongside JWG operations and launched the four P1 modules in sequence. Data flowed into the Pulse within hours of each integration.

Week 1
Ingestion + baseline. Pulled the last 12 months of closed jobs from JWG's FSM. Computed baseline margin per customer, per address, per product line. Result: a live Pulse for every active account.
Week 2
Quoting Engine live. Every new quote ran through the scoring pipeline. Cost floors enforced at line-item level. Reps saw real-time margin as they built quotes. First sub-threshold quote auto-routed for approval on day 9.
Week 3
Margin Protect + Location Intelligence. Cross-location margin variance visible for the first time. Location 3 (best margin performer) vs Location 7 (worst) — revealed 34pt spread. Portfolio view, not account average.
Week 4
Deal Room + full Pulse. Every new proposal branded, tracked, engagement-scored. 47 jobs completed end-to-end through the system. Scheduler bottleneck retired. Margin re-measured: 23.4%.

Same team. Double the margin.

No price increases. No account terminations. No new hires. JWG's existing team, running through the Pulse, closed 47 jobs at 23.4% blended margin over the 30-day measurement window — a +12.4 point lift from the 11.0% baseline.

Where the margin came from

The lift decomposed into three buckets:

+5.1pt
Cost Floor Enforcement
sub-threshold quotes blocked or repriced
+4.8pt
Supplier Refresh
live cost data vs stale baselines
+2.5pt
Portfolio Reweighting
bad-address quotes declined / repriced
= +12.4pt
Total lift
30 days · zero new headcount
"The Pulse became the system. Our scheduler used to be the bottleneck — now she's running the margin review, not the whiteboard. We got back a full FTE of coordination overhead and doubled our margin in the same month." — JWG Palettes operations lead, 30 days in

What's next for JWG

JWG is expanding into Job Costing (06) and Location Intelligence (05) over the next 60 days — full Deploy loop activation. Then Customer Health and Demand Forecasting from the Expand loop. Every new module sharpens the Pulse that already governs pricing.

// Modules live at JWG
01 Quoting Engine · 02 Margin Protect · 05 Location Intelligence · 09 Deal Room
// Powered by · The Pulse · Address-level cost floors · Margin protection at quote-time
// Expansion path · Full Deploy loop (Q2) → Expand loop (Q3) → full Deployment Underwriting OS

Could your Pulse look like this?

If you operate 5+ locations with variable margin per address, we'll onboard you onto the Pulse in 2 weeks. Small design-partner cohort — intentionally.

Book a Demo → See the Pulse