Account-Based Marketing, rebuilt around the Pulse. Target accounts by margin potential and enterprise value per address — not by firmographic fit. The accounts most likely to buy are rarely the accounts most likely to pay.
6sense, Demandbase, Clay — they identify accounts that match your ICP filters. Revenue, industry, employee count, tech stack, intent signals. What none of them know: which of those accounts will actually produce margin once they become customers. In asset-heavy businesses, fit ≠ margin. The 50-location operator with perfect firmographic fit can be the worst account you ever win.
Built for SaaS where CAC : LTV math is clean. Blind to physical execution economics.
Every target account comes pre-scored against your margin model.
Same Pulse that scores quotes scores prospects. Your outbound team stops spending cycles on firmographically perfect, economically toxic accounts.
TAM list → address-level enrichment. Every account's locations geocoded, sized, mapped.
EV model projects margin potential per address. Account gets a composite Pulse before a call.
Top-Pulse accounts into outreach. Low-Pulse into nurture or skip. CAC pointed at the right fish.
Won deals + realized margin feed back. Scorer gets smarter. Moat compounds with every close.
| 6sense / Demandbase | Clay / Apollo | Allometry | |
|---|---|---|---|
| Firmographic targeting | ✓ | ✓ | ✓ |
| Intent signals | ✓ | Partial | ✓ |
| Address-level enrichment | — | — | ✓ |
| Margin-per-address projection | — | — | ✓ |
| Enterprise value score per account | — | — | ✓ |
| Outbound sequencing | Partial | ✓ | ✓ |
| Retrained by realized margin | — | — | ✓ |
Instead of 5,000 ICP-matched accounts chased uniformly, you get the 500 worth winning — ranked by projected address-level margin. CAC goes to the top of the Pulse. Pipeline conversion compounds. Churn drops because the accounts you win are the accounts worth keeping.