Firmographic targeting finds companies that look right. It can't see who pays on time, renews, and clears your margin bar. MarOps scores your book on economic quality, derives the economic ICP from your best-paying accounts, and finds more like them.
▸ Seam and the ABM tools match firmographics. We seed them with who actually pays well — the economic truth only the operating ledger holds.
MarOps is the target surface of the platform. The economic ICP it derives rides the same attested ledger as every other decision — so the data that points your GTM also becomes the evidence capital underwrites. Control tower → attested ledger → capital.
Sell to accounts that pay.
Underwrite before you sign.
Watch and chase what's owed.
Attested data → capital.
Two accounts can match the same industry, size, and region — and one pays in 20 days at full margin while the other disputes every invoice and renews late. Your CRM can't tell them apart. Your ledger already can.
Pouring leads into the funnel just multiplies the slow-payers and margin-killers along with the good ones.
The "ideal customer profile" is guessed from industry and headcount — never from who actually clears your economics.
Accounts that don't fit economically renew poorly and dispute often — but they looked perfect on paper at sign.
The accounts with the most headroom and the best payment behavior are the ones you should be expanding — and they go unnoticed.
Lookalike tools amplify whatever seed you give them. Seed them with "big logos" and you get more big logos that pay slow.
The payment and margin truth lives in finance; the targeting happens in GTM. Nobody owns both — so nobody acts on it.
MarOps scores your book on economic quality, derives the profile of your best-paying quartile, and ranks the market against it. The scoring and derivation are real and run today on a working model — ask for the live walkthrough.
Economic quality, per account.
Each account scored on payment timeliness, unit economics, renewal health, and expansion signal — then split into quartiles.
From the top quartile.
The shared attributes of your best-paying accounts — vertical, type, region, size band — become the profile, computed not assumed.
Seeded by economic truth.
Score the prospect universe against the ICP and rank it, each match with a why-it-matched rationale. This is the seed you hand an ABM tool.
Expand the proven-good.
Existing accounts with headroom and strong health, ranked — the expansion list hiding in your own book.
MarOps doesn't replace your CRM or your ABM tool — it produces the economic ICP signal they can't, and feeds it to them.
A one-time diagnostic to ingest your book and derive the first ICP, then the engine monthly. Bundle MarOps with FinOps and DealOps as you grow.
2–3 weeks.
Book intake, scoring calibration, your first derived economic ICP, and a ranked lookalike + upsell list on your real accounts.
The platform.
Account scoring, the derived economic ICP, ranked lookalikes with rationale, upsell signals, and seed export to your CRM / ABM stack.
Multi-module.
Add FinOps (collect what's owed) or DealOps (price before you sign). ~$6,000/mo for any two, ~$8,500/mo for all three.
▸ One good-fit account won is worth a quarter of slow-payers. MarOps points the whole GTM motion at the accounts your own ledger says will pay.
MarOps is one surface of the Allometry system of record — the economic ICP is only possible because the same ledger holds finance and revenue data together. The scoring and derivation engine is real and runs today on a working model; the lookalike universe and ABM hand-off are wired to your sources in setup.
What's proven: turning a book of accounts into economic scores, a derived ICP, and ranked matches. What we build with you in the diagnostic: your prospect universe, the match weighting that fits your motion, and the export into whatever CRM/ABM you run. The signal is the product; the targeting tools are downstream of it.
Book a working session. We'll score your book, derive your economic ICP live, and show the lookalikes and upsell signals hiding in your own ledger.
▸ The rest of the platform
The control tower for money owed — exception queue, retainage, renewals, weekly memo.
Underwrite the deal before you sign it — margin floor, risk, recommended price.
Every decision, signed and hash-chained — the attested ledger capital underwrites.