Agencies and consultancies hold the sharpest operating knowledge in their vertical — and rent it out by the hour. Allometry gives you the substrate to encode that insight as a product and sell it to the client base you already have. Your insight, your brand, your book. Our rails.
A services business grows by hiring, prices by the hour, and loses its edge every time a senior operator resigns. The insight is repeatable — the delivery isn't. Every agency that productised did it by turning what they knew into something that runs without them.
You are not building a company. You're encoding what you already know onto a substrate that already handles data, identity, audit, billing, and support.
Their CRM, ERP, and field system wire into the address-rooted spine. Free, same-day, no re-keying. This alone is usually worth the conversation.
Uses Connect · freeThe rule you apply by hand on every engagement becomes a scored, versioned module — with your thresholds, your benchmarks, your logic.
Uses Oracle · module builderWhite-labelled surface, your domain, your brand. The client buys your product. Allometry is the infrastructure underneath, not the label.
Uses white-labelPriced per served address, billed recurring — never per seat. You keep the client relationship and the majority of revenue; we take a platform share.
Uses revenue shareSoftware companies burn years and millions buying trust you already have. Forty clients who take your calls is a distribution channel most seed-stage SaaS would trade everything for — and it converts at rates cold outbound never will.
A retainer book grows by adding people and resets every time a client churns. A product book keeps last year's revenue and adds this year's on top. Same insight, entirely different curve.
Margin is the visible benefit. The bigger one is what you're worth. Fee revenue is valued on people and relationships; recurring software revenue is valued on retention. That re-rating is usually larger than anything you'll gain operationally.
Indicative ranges, not a valuation. The point is the direction: moving $1M of fee revenue to $1M of ARR can change enterprise value by more than several years of margin improvement. Your own numbers will differ — we'll model them with you.
The pattern needs three things: a repeatable insight, a client base that trusts you, and data you already touch. Plenty of businesses have all three and have never thought of themselves as software companies.
You already rebuild the same margin model for every client. Encode it once, licence it forty times.
e.g. quote hygiene, cost modellingDeep in one industry with benchmarks nobody else holds. That benchmark set is the product.
e.g. EV, HVAC, solar specialistsYou see every client's books. AP/AR automation with your firm's controls on top is a natural product.
e.g. close, AR, controlsYou know how your equipment actually performs in the field. Sell that visibility back to your dealer network.
e.g. uptime, utilisation dataThe thing you do by hand for every client that they'd pay to have running continuously. We'll scope it as a module, model the attach rate across your book, and show you what it's worth as recurring revenue before you commit to anything.