Add-on · optional · $2,500 / mo

The growth motion,
run alongside the software.

Four of the fifty-five operators we spoke to said the same thing about buying software: they had nobody internally to run it. Not a budget problem — a capacity one. This is the answer: a fractional GTM engineer who operates the growth loop with you until you can hire for it.

Talk about scope See what it costs
01 · The gap it fills

You bought the engine. Somebody has to drive it.

The modules surface the decision — which accounts are drifting, which leads are worth the capacity, which renewals arrive in sixty days. Somebody still has to act on it every week. In a company of thirty, that person usually does not exist and the CEO absorbs it badly.

THE THREE OPTIONS Hire for it cost / yr$95–140K + benefits time to hire3–5 months ramp+2–3 months knows your opseventually knows the softwareno Right answer eventually. Wrong answer at month one, and a firing risk if it misses. Do nothing cost / yr$0 who runs itthe owner, at 11pm cadencewhenever there is time accounts coveredthe loudest ones software adoptedpartially The most common outcome, and the reason software churns at renewal. Fractional cost / yr$30K time to start2 weeks rampnone — built it knows your opsfrom the SKU model knows the softwarewrote it Cancel monthly. The point is to make itself redundant — then you hire, knowing what for.
The comparison that matters is not fractional versus a hire. It is fractional versus the thing that actually happens, which is nobody running it.
02 · What they do

Operate the loop. Weekly, with a number attached.

Work the coverage list

Every account carries a next action out of Agentic ABM. Somebody has to take them in order, and report what moved. That is the job.

Run the outbound

Sequences built on real operating signals rather than firmographics — order cadence slipping, margin drifting, a renewal sixty days out.

Rank the inbound

When capacity is the constraint, which enquiry you take next is the highest-leverage decision in the business. Occupancy scores it; someone still has to decide and follow through.

Close the reporting loop

What was surfaced, what was recovered, what was ignored and why. The last one is the most useful and the one nobody writes down.

What they are not. Not an agency, not an SDR pool, not a reseller. One person who knows both your cost model and the system, working a defined loop on a weekly cadence. If that is not what you need, do not buy it — the modules work without it.
03 · The honest maths

$30K a year. It has to return more than that.

At $2,500 a month this is the cheapest line on your invoice and the easiest one to cancel, which is deliberate — it should survive on results, monthly.

Where it pays for itselfWhat it takes
One retained accountA single mid-size account that would have churned quietly. For most operators this alone clears the $30K.
Software actually adoptedThe modules only return anything if someone acts on what they surface. This is the difference between a subscription and a result.
The hire, better specifiedAfter a year you know exactly what the role is, what cadence it runs, and what good looks like. Hiring blind into it is how the first one fails.
We will tell you to stop. The goal is redundancy — the loop documented well enough that your own hire can run it. When that is true we would rather lose the $2,500 and keep the subscription than bill for a seat that is no longer doing anything.

The software first. Then decide if you need the driver.

A free Margin Scan comes before either. If the number it returns is not worth acting on, none of this matters.

Get a Margin ScanSee pricing