Allometry / Growth
Allometry Growth · fractional GTM engineering

Your first growth hire, without the hire.

A GTM engineer builds and runs your pipeline as a system — data, tooling, sequences, and measurement — not vibes and hero outreach. Underneath: an agentic GrowthOps harness that reads your RevOps rails and decides the next move itself. Fractional, MCP-connected, priced so a small SaaS can afford it. Start with a free audit; the whole engine runs from $2k.

▸ 01ICP Who actually pays, renews, and refers — defined from evidence, not hope.
▸ 02TAM The full addressable list — built, deduped, enriched, and scored.
▸ 03Persona Buyer, champion, blocker — what each cares about, in their words.
▸ 04Journey Every touch from first ad to signed contract, instrumented end to end.
▸ 05ABM Tiered account plays across channels — orchestrated, measured, compounding.

▸ The GrowthOps Harness · agentic GTM

Don't automate. Obliterate.

Clay enriches. Apollo sequences. Default routes. Great tools — none of them decides. The harness is the layer above the stack: agentic decision-making on RevOps rails, MCP-connected to every module. It reads your CAC, LTV, and funnel data, picks the next play, paces the budget, and executes — fully autonomous, kill/scale thresholds included.

§ Decide · the RevOps rails
CRM truthCAC / LTVfunnel stagesintent + signalsrevenue per channelpipeline math
↓  the harness reads the rails, then decides
§ The Harness · agentic decision layer
MCP agentsplay selectionbudget pacingkill / scale thresholds90-day test cellsboard-ready reporting
↓  then executes through modules — yours, or ours
§ Execute · the module stack
ClayApolloInstantlySequenceHubSpotLinkedInGoogle AdsWebflowevents
API-connects into the stack you already run — or replaces modules one at a time until the harness runs the whole rail. No rip-and-replace, no tool tax.
§ agents on the rails · always working — agentic means it never stops deciding
score
accounts
draft
content
build
landing page
sequence
outreach
pace ad
budget
kill / scale
the cells
speaks fluent signal-based outboundwaterfall enrichmentallboundnearboundwarm-intro graphsbuying-committee mapsCRM hygieneAEOagentic workflowsRevOpsGrowthOps

▸ The bundles

Start one-time. Run monthly.

Every engagement starts with the audit — free, 48-hour turnaround, a scorecard across all five rails. From there, buy exactly the layer you need.

Start · one-timefix the foundations before you spend on motion
§ 01 · Audit

GTM Audit — Lite

Free
48-hour turnaround
  • Scorecard across the 5 rails — ICP → ABM
  • Where your pipeline leaks, ranked
  • 30-minute readout call
  • No pitch, no strings
Request the audit →
§ 02 · Advisory

Audit + Advisory

$2k one-time
Deep audit · 90-day plan
  • Everything in the free audit, deeper
  • 90-day GTM plan — sequenced, budgeted
  • ICP + persona docs your team can use
  • 2 working sessions with your founders
Book advisory →
§ 03 · Rails

+ Rails Config

$4k fixed
Audit + advisory + build
  • Everything in Advisory
  • Your GTM stack configured — CRM, enrichment, sequencer, tracking
  • TAM list built, deduped, scored
  • First sequences live + attribution dashboard
Build my rails →
Run · fractional, monthlya GTM engineer embedded in your team — no recruiter, no ramp, cancel monthly
§ 04 · Associate

Fractional GTM Associate

$2k/mo
~5 h/week · small SaaS
  • Runs the engine — lists, sequences, replies
  • CRM hygiene + pipeline reporting
  • Weekly metrics readout
  • Slack access · async-first
Start fractional →
§ 05 · + Content

+ Content Creation

$4k/mo
~10 h/week
  • Everything in Associate
  • Founder-voice LinkedIn + email content
  • Case studies & landing copy
  • SEO briefs mapped to the journey
Add content →
§ 06 · + Adspend

+ Paid Managed

$6k/mo
~12 h/week · ad budget separate
  • Everything in + Content
  • Google / Meta / LinkedIn managed
  • Landing pages + conversion tracking
  • Budget pacing against CAC targets
Add paid →

▸ Where you fit

Sweet spots, by revenue.

Match the bundle to your stage — the whole point of fractional is paying for exactly the motion your revenue supports. Typical engagement runs $24–96k/yr: a fraction of one $150k+ growth hire, without the recruiting risk.

Your revenueWhere you likely startTypical spend
Pre-revenue – $250KFree audit → Advisory. Nail ICP before spending on motion.$0 – $2k one-time
$250K – $1M ARRRails Config → Fractional Associate. The engine, run for you.$4k + $2k/mo
$1M – $5M ARRSweet spot · the harnessFull GrowthOps harness — $8k/mo clears the 2× guarantee with a $240k new-ARR goal. In this band that's 5–25% growth: a normal year, underwritten.$8k/mo
$5M+ ARRYou need an in-house head of growth — we architect the harness, help you hire, and hand it over.Let's talk
The guarantee · 2× ROI in 12 months

New revenue worth at least 2× your fees within 12 months — or we make it right. Checkpoint at two quarters: qualified pipeline ≥ 5× fees, measured in your CRM, reviewed together monthly. And the fee is capped by the math: we never charge more than half the profit your goal is worth — the bundler below shows the exact cap for your numbers.

▸ The play library · templated services

Forty plays. Fixed scope, fixed price.

Every play below is a template — a fixed-scope, fixed-price service we've run before, not a bespoke engagement re-invented on your dime. Hard costs (adspend, venues, gifting, tools) pass through at cost, never marked up. The bundler below picks the right 2–4 for your test campaign.

Outbound
Cold email enginesequenced, deliverability handled
LinkedIn outboundconnection plays on tiered accounts
Cold calling sprinttight lists, scripted, measured
Gifting / direct mailpattern-interrupt for tier-1 accounts
Content · SEO · AEO
SEO blog enginebriefs mapped to the journey
AEO — answer enginesbe the answer ChatGPT gives
Comparison pagesvs-competitor demand capture
Case-study engineproof, productized quarterly
Newsletterowned audience, weekly cadence
Webinarsmid-funnel, repurposed 5 ways
YouTube / videoevergreen search + social cuts
Social · Brand
Founder LinkedIn engineyour voice, ghost-drafted, daily
Company socialconsistent presence, zero founder hours
Community presenceSlack / Reddit / Discord, native
Positioning & messagingone story, every surface
PR / earned mediapodcast + press placements
Paid
Google Searchdemand capture, CAC-paced
Metacheap reach, retarget-first
LinkedIn adsaccount-targeted awareness
Retargetingnever lose a warm visitor
Sponsorshipsnewsletters + podcasts your ICP reads
G2 / review sitesbottom-funnel intent capture
Events · Community
Conference speakingtalks that generate pipeline
Field events / boothpre-booked meetings, not badge scans
Executive dinners8 ICP execs, one table, no pitch
Workshops / virtual eventsowned rooms, recurring
Podcast
Own podcastthe ICP-relationship machine
Guesting tourborrow audiences that trust the host
Partnerships
Referral programsystematize word-of-mouth
Co-marketingshared audiences, split cost
Marketplace listingsintegrations as distribution
Affiliates / resellerspay on results only
Product-led
Free tool / calculatorlike the audit on this page
Trial / freemium funnelactivation → conversion plays
Interactive demothe product sells itself, gated
Lifecycle
Nurture sequencesno lead goes cold in the CRM
Expansion / upsell playsrevenue from accounts you own
Win-backclosed-lost is a list, not a loss
Reviews engineG2 momentum, systematized
ABM orchestration
ABM 1:1strategic plays on named accounts
ABM 1:fewcluster plays by segment
ABM 1:manyprogrammatic + intent signals

We run this engine on ourselves. Allometry's own GTM — one operator, AI-augmented — turned a single design partner's vendor graph into 340 ICP touchpoints, 12 active pipeline conversations, and 4 signed LOIs (~$300K ARR potential). The bundles above are the same system, pointed at your pipeline.

▸ Interactive · the audit's algorithm

Watch the audit think.

Most agencies hide the method. Here's ours, live: answer nine questions and watch the algorithm reason out loud — every rule it fires, and what it would build for you. Runs entirely in your browser; nothing is sent anywhere.

Context Engine Verdict Q1 / 9
algorithm log · transparent by design
▸ audit.init() — answer Q1 to start the trace

▸ Interactive · the campaign bundler

The fee is capped by your math.

Give us three numbers and we'll show you the maximum we're allowed to cost you. The 2× guarantee is on profit, not revenue — so the cap adjusts to your gross margin. Then we compose a test campaign from the play library that fits inside it.

Deals needed
Qualified opps needed
Max we can cost you
Typical quote
Test campaign
Design my test campaign — free →

Find out where your pipeline leaks.

Free audit · 48-hour turnaround · scorecard across all five rails · no strings.