Salesforce CPQ is built for software sales orgs configuring line-item quotes with SKU rules and approval chains. Allometry is built for asset-heavy operators underwriting commercial decisions at the address level. They're not the same product. They solve different problems for different ICPs.
If you're selling SaaS by seat or per-API-call, use Salesforce CPQ. Line-item rules, approval chains, signature workflows — that's the job CPQ does well.
If you're deploying capital into physical addresses — HVAC service contracts, EV charging stalls, fiber tracts, solar parcels, IIoT rollouts, logistics lanes — your quote needs to score the address, not the line item. The math is unit-economic, not transactional. Allometry is built for that.
This page is for buyers who've been told "just use CPQ for everything" and felt the math doesn't fit. The math doesn't fit because they're different categories.
Direct apples-to-apples on the dimensions that matter for an asset-heavy operator evaluating both.
| Dimension | Salesforce CPQ | Allometry |
|---|---|---|
| Built for | ||
| Primary ICP | SaaS / software sales orgs | Asset-heavy operators (HVAC, fiber, EV, solar, telecom, construction, IIoT, logistics) |
| Unit of pricing | SKU / line item | Address / asset / job |
| Decision basis | Pricing rules + approval chains | Live cost model + margin floor + contract terms |
| Cost model | ||
| Cost engine | — external | ✓ live ERP integration · Cost Engine module |
| Margin floor enforcement | ~ approval workflow | ✓ Margin Protect agent · real-time block/escalate |
| Address-level scoring | — not the model | ✓ canonical graph · 600+ addresses per DP |
| Implementation | ||
| Typical onboarding | 6–9 months | 15 minutes (OAuth connectors) |
| Implementation services | Required (Salesforce + SI partner) | Self-serve · DP includes onboarding |
| Annual cost | $$ + SI fees | Founder rate · locked at renewal |
| Agents | ||
| AI-native agents | ~ Einstein bolted on | ✓ 8 default + custom (Pulse Workflows) |
| Address-level routing | — | ✓ Active Operations module |
CPQ's pricing rules are SKU-level (volume tiers, regional discounts). They have no concept of per-address unit economics. A 60-site DCFC operator can't get the IRR of stall #15 out of CPQ — because CPQ wasn't built to know.
Material indices, labor cost, supplier prices move every week. CPQ pricing rules are static — set them once, forget them. Allometry pulls live cost from your ERP and reprices the model daily.
CPQ implementations average 6–9 months and tens of thousands in SI fees. Allometry's design-partner onboarding is 15 minutes (OAuth) to first quote, one week to live workspace.
CPQ probably stays for what it does well (SaaS quotes, approval chains). Allometry adds the address-level underwriting layer above it. You're not ripping out anything.
Pull your account list. Allometry canonicalizes against the address — the unit CPQ never tracked.
OAuth into ERP (NetSuite/SAP/QBO) and FSM. Cost truth flows into the underwriting engine.
90-day sweep. Surface margin loss, supplier concentration, instinct-quoted deals. CFO-grade artifact.
The Margin Protect agent goes live in production. Every quote scored against the floor before it leaves.
Send us a recent quote your team built in CPQ. We'll re-score it through Allometry's address-level engine and tell you what was invisible to CPQ.