Allometry · Platform · Expand · Account Substrate
Module M.12 · Expand loop

The personalization layer.

Every agent — outbound, deal-room, quote, renewal — needs the same two things: who is this buyer (CDP), and what assets do we have for them (DAM). Account Substrate unifies both on the canonical graph. One read; every agent personalizes.

§ CDP · buyer record
Meridian Freight
fleet_size1,240
depots14
pulse_score84
proj_ltv$2.1M
stagediscovery
last_signal2h ago
enriched_fields312
§ DAM · generated assets
38 assets · personalized
AD · LinkedIn"Your 14-depot Apex play"
LP · personalizedmeridian.allometry.com
PDF · caseApex deployment · 14% TCO
EMAIL · T3SVP Fleet Ops opener
VIDEO · 90snamed walk-through
BRIEF · ICP12-page account brief
Live · the source unifier 6 source systems → 1 account record · CRM · ERP · support · billing · email · usage
▸ CRM ▸ ERP ▸ SUPPORT ▸ BILLING ▸ EMAIL ▸ USAGE ACCOUNT · UNIFIED RECORD ACME · $1.2M ARR · 3y all 6 sources reconciled · live
▸ Vault deposit
What this guardrail produces
▸ 12 mo in vault → first tier unlocked
▸ Evidence
Data completeness · stakeholder graph · governance maturity index
▸ Tier unlocked
Tier 4 · rated paperTier 1 · banks
Guardrail rule: every source reconciliation logged + diff-trackable — see /the-vault for the full underwriting fabric.
What's inside

Two surfaces. One substrate.

Account Substrate is the smallest defensible layer that lets every agent personalize. It is *not* a CRM, *not* a DAM-as-a-product. It is the unified data + asset layer your agents read from.

§ CDP side · the data

One unified buyer record

Every fact about an account — operational, financial, behavioral — reconciled into a single addressable record. Agents query one place.

  • 312+ enriched fields per account at maturity
  • Operational signal (utilization, drift, renewal) blended with CRM signal
  • Pulse composite score as a first-class field
  • Real-time updates flow from every loop
§ DAM side · the assets

Per-account generated creative

Ads, landing pages, decks, emails, briefs — generated per account, stored against the account record. Reusable, refreshable, versioned.

  • Personalized creative auto-generated per account
  • Per-account custom URLs (e.g. meridian.allometry.com)
  • Asset performance tracked back to the deal
  • Refreshed when the buyer record changes
§ Read API

Every agent reads from here

One endpoint. Every agent — Outbound ABM, Deal Room, Quoting Engine, Renewal — pulls personalization context from the same substrate.

  • GET /v1/accounts/:id/substrate · 19ms p50
  • Cached at edge · invalidated on signal change
  • Versioned · audit trail on every read
§ Write back

Asset performance reconciles to the record

When an ad converts or a landing page bounces, the signal flows back. The account record sharpens. The next agent run uses sharper context.

  • Asset-to-deal attribution at the source
  • Auto-suppress assets that under-perform
  • Composite signal feeds Customer Health + Demand Forecasting
Layers on top of

Reads from your stack. Routes through it.

CRM source

Salesforce · HubSpot

CRM stays the system of record for opportunities. Account Substrate enriches it with operational data your CRM never sees.

Enrichment

Apollo · Clearbit · BuiltWith

Third-party enrichment fills in firmographic + tech-stack fields. Allometry blends with your first-party signal.

Creative

Anthropic · Replicate · Figma API

Per-account creative — ads, decks, landing pages — generated via LLM + image APIs, stored in the DAM side of the substrate.

Hosting

Vercel · Cloudflare

Per-account landing pages deployed to subdomains in seconds. The hosting is invisible to the buyer.

Live in 15 minutes

Bring us one ICP account.
We'll personalize the motion.

Name an account in your pipeline. We'll enrich it, generate the ad / landing page / quote, and show you what's currently a 2-week sprint compressed into 47 seconds.